By Marketing at Full Speed owner Annamarie Strawhand
You need money to race. You all look for ways to get it. These popular contests where you send a video in for a chance to WIN a fully sponsored ride or sponsorship money may look like the answer to your prayers. BUT – is it really the answer you need?
It’s my mission to help racers to get exactly what they need to race and reach their career goals successfully. I have done this for many, many drivers, teams, tracks and series over the span of my 30 year professional career in motorsports.
My conclusion based on this vast repeated experience of landing good sponsorship and opportunities for racers, is that the only answer is to first make yourself attractive to a potential sponsor. What I’m saying is that it really is all about “Sponsor Attraction” because even winning a contest doesn’t mean you are going to keep the sponsors you need for future endeavors.
Remember that sponsors, and team owners, (because let’s face it, many owners are simply looking to bring in a driver that can bring money), are attracted to you based on the effective, consistent marketing you do all the time, so you have to understand first how to be attractive to a sponsor, then once you land one, how to help the sponsor market their product by yourself being marketable.
I have created a successful program for drivers and teams and have a proven system around this principle. But where do these popular “vote for my video contests so I can win a ride or sponsorship” fit in with giving you what you REALLY need to make your ultimate goals and dreams for your racing career long-term?
READ MY THOUGHTS on contests to gain rides and sponsorship on my blog.
Understand this >> It’s what makes you stand apart from other drivers that brings in the attention, fans and the funding – and how authentically and transparently you market yourself to the masses. Let me help you learn how to do this with my proven techniques.
Motorsports Marketing Mentor and Sponsorship Attraction Coach
Creator of the Sponsor Attraction System™