Annamarie Strawhand at Richmond International Raceway 2013

Marketing at Full Speed-How to Attract Your Ideal Sponsor

150x56_feat_image_MAFSNote:  Promotional consideration has been provided for the following content.


By Marketing at Full Speed owner Annamarie Strawhand

Hello Supermodified Racers,

When you think of gaining sponsorship in supermodified racing, you should always try to find a sponsor that fits you and you fit them. In other words, your ideal sponsor.

Let me ask you a couple of questions: Do you think that there is such a thing as attracting the wrong sponsor? After all isn’t any sponsorship better than none?

The simple answers are YES, there is such a thing as attracting the wrong sponsor and NO, not just any sponsorship is what you should be looking for.

For so many years in this sport I’ve seen many sad situations where sponsors go away unhappy and teams and drivers became mad when a sponsor left them they left them.  This is usually a simple case of a sponsor not being an ideal match for the team/driver or vise versa.

Successful sponsorship programs are like having the right husband or wife, this should be a true partnership.  For a long-term partnership to flourish you need to seek out and ultimately ATTRACT your ideal sponsor just like you would a person that you want to marry.  And just like marriage or any successful relationship, it’s a two-way street of give and take and if you find that ideal sponsor you will both have many great years together.

Today, I want to share with you some of my proven strategies of how to attract your ideal sponsor. Watch the video for more detail on you can easily apply this to your own supermodified racing adventures.

Talk soon,
Annamarie Malfitana-Strawhand
Motorsports Marketing Mentor and Sponsorship Attraction Coach
Creator of the Sponsor Attraction System™ Where we help racers succeed and offer guidance and solutions to advance your career and attract all the sponsors and opportunities you need.

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