Normally, I don’t pay a whole lot of attention to what comes out of NPR. Let’s just say that I don’t fit into their demographics or target audience. But I came across an article from NPR last week that got my attention. It was about the upcoming generation of millennials and their disdain for the automobile. The article focused on how this affected the auto industry, but I got to thinking how it would translate into the future of motorsports.
An excellent article by one of my favorite bloggers on WP. It's interesting to note that I had the same conversation with my good friend Richard Lesiecki about how his son and his son's friends had no interest in obtaining their drivers licenses. Rich and I are both the same age and both spent time watching supermodifieds go around from behind the lense of a 35mm print film SLR camera. My son, Sheldon, is 18 and didn't share the same ideas about getting his drivers license as Rich's boy, but he does have a bit of a disdain for motorsports. Some of that changed when I took him to his first International Classic 200 last year at Oswego Speedway. I think he was excited about the speed and that fact that he knew many of the drivers helped a lot to ease his attitude against something that means so much to his father.
I've said many times in my column and while bench racing that we need to attract families to supermodified races. We need to learn how to get new kids excited about our form of racing and motorsports in general. I think much of the problem lies in the fact that most of us our age got caught off guard with societal changes because we were too busy having our own fun listening to big blocks roar around the racetrack. Now it's all about catching up. I hope we can.